UNSW has overarching 5-year goals for the "Digital Placemaking of the Campus Experience". As a small step towards that, UNSW commissioned an app for O-Week to help students create memorable moments in their first week at University. With international students in mind, student photos are "photobombed" by iconic Australian animals around the campus.

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The original idea was to use campus buildings and icons to trigger AR content. The AR technology of the time wasn't stable enough to make that idea work. A more traditional app using markers was the end result.