NAB wants to encourage kids to save. Real savings convert to in-game currency, which in turn can be used to furnish a (cardboard cutout) treehouse from a huge library of super cute items. The treehouse is visualised in augmented reality. Users are able to seamlessly drag and drop elements from a 2d space into the 3d, and drag around in AR.

C-Suite changes at NAB saw this project shelved despite very positive focus testing.

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LiTM was brought inhouse to work as technical lead given our extensive AR experience. The project used hybrid tracking, using both  marker and markerless.