SINGTEL DASH LAUNCH

SingTel

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DESCRIPTION

Client: SingTel - Good Oil

Technical Direction & Programming: Scott Ashton

Creative Direction & Animation: Colours and Numbers

Date: Feb 2014

This was the "Live" launch of SingTel's Dash mobile wallet in Singapore. The onstage presenter is augmented with animated digital props to walk the audience through the consumer story.

TECHNICALS

Hardware: Windows PC

Platform: Unity 3D using ARToolkit

Language: C#, C++, and HLSL

ARToollkit is relatively primitive compared to mobile AR offerings, but it was one of the earliest libraries, very robust, and one of the few to work on Windows. Some of the visuals needed the horsepower of a desktop machine.

(c) LOST IN THE MACHINE 2019