Agency: Good Oil/The Hallway
Creative Direction: Colours And Numbers
Technical Direction: Scott Ashton
:
September 2013
EMMA (Enhanced Media Metrics Australia) is "Australia’s new cross-platform audience insights survey." EMMA serves ad and marketing agencies, presenting them with "consumer profiles" for digital targeting. Conceptually, the visuals convey the idea of virtual personalities emerging from the data.
Tool: Processing
Language: Java
The face is triangulated using a variety tweakable parameters to deliver visually pleasing results; brighter areas map to higher frequency triangulations. Masking gave us finer grain control over detailed areas like the eyes. Colours and Numbers wrapped our Processing code into a standalone utility to be used by the agency.