Client: Tourism Australia
Project Direction: DT Millipede
Technical Direction: Lost In The Machine
Date: March 2016
Tourism Australia evolved its global There’s Nothing like Australia campaign to place renewed focus upon one of Australia’s key competitive advantages – its aquatic and coastal experiences.
The campaign brought Australia to life using ground-breaking VR - 360º footage on a size and scale never before seen in destination marketing. VR transports visitors into Australia's incredible aquatic and coastal experiences, from a perspective hitherto impossible.
Australia In 360 was launched in New York by global ambassador and actor Chris Hemsworth, and by Malcolm Turnbull in Shanghai as part of a trade mission.
The app won a Silver App Design Award.
Platform: Google Cardboard
The development of this project followed a trusted design template, though the shear amount of 360 video offered some challenge.